s o r r y m u m

s o r r y m u m  body basic collection s o r r y m u m – a name with the attitude! by W-WOMENGLOBALLY posted on APRIL 7, 2009 What do you think about once you hear the name: ‘s o r r y m u m’? It sounds funky and at the same time you would like to check what idea is behind. Don’t you? I did. And I found out that s o r r y m u m is not only about baby clothes. It’s about daring to be yourself. Also as a mom. I asked Karina Udland, the owner of this Norwegian baby clothes company, to share the story behind. W-WomenGlobally: How did you get the idea of creating the business of your own? Karina Udland, s o r r y m u m, CEO: The idea started when backpacking around the world with former husband and 3 kids for a year. My creativity needed a channel and I started drawing clothes. Then my sister had a baby and I wanted to buy her something cool and special, but of good quality. I started to paint lizards and bats on baby-bodies/onsies and it kind of took off from there. Hav...